RETechnology - The Next Chapter of Listing Stewardship

Description

The new era of listing cooperation between brokerages and MLSs. Cotality’s BLX vision and the modern brokerage tech stack. 

The relationship between real estate brokerages, technology providers, and the MLS is entering a major new chapter, and brokers need to understand what it means for their business. 

Join Kevin Greene, SVP & GM, Real Estate Solutions from Cotality and Marilyn Wilson, Founder and CEO of WAV Group, for an exclusive look at how the technology landscape is evolving to give brokerages more control over their listing portfolio before, during, and after MLS distribution, while still supporting industry-wide collaboration and reinforcing the value of the MLS. 

This session will explore Cotality’s expanding role in brokerage technology and its long-term vision for the newly announced Broker Listing Exchange™ (BLX™). We’ll look at how brokers can think about listing stewardship, data control, market-level curation, and the modern tech stack needed for the AI era. Prepare your brokerage to drive growth, improve agent intelligence, protect listing data, and create stronger lifetime relationships with consumers. 

What You Will Learn 

The Cotality BLX vision: How BLX will help shape the future flow of listing data from brokerages to MLSs and beyond, while supporting collaboration across the industry. 

Broker control and listing stewardship: Why brokerages are taking a more active role in curating, managing, and protecting their listing portfolios before distribution. 

Predictive growth with CoreAI™: How to enrich CRM contacts with property, mortgage, and market analytics to identify high-intent buyers and sellers using propensity modeling. 

Market Intelligence for agents: How the Araya intelligence platform uses CoreAI™ and Aly™ data to help agents become stronger local market advisors. 

Data distribution control with Trestle: Why brokerages are adopting Trestle to gain more efficiency, security, visibility, and authority over listing syndication feeds. 

Lifetime client engagement: How white-labeled OneHomeOwner ecosystems can help brokerages keep consumers connected to their brand and drive more repeat and referral business.